KUSNAP
MARKETPLACE.
KUSNAP
MARKET
PLACE.
01
PROJECT
OVERVIEW
Kusnap Africa Limited
Kusnap is an eCommerce platform designed to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over Kusnap is an eCommerce platform created to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over 35,000 active users, focusing on features that boost trust and usability. A key part of this work was developing the User Verification System, which was split into two parts: verification for buyers and sellers, and verification for stores owned by businesses. This approach addressed increasing concerns about fraud and credibility while keeping Kusnap’s goal of fast, seamless onboarding.
02
key
FEATURE
Kusnap User Verification
Trust is critical in online marketplaces, especially in regions where fraud and counterfeit activity can discourage digital commerce. To address this, I designed the Kusnap User Verification System.
A feature that helps authenticate buyers and sellers through identity checks and verification badges. This feature reduced fraudulent activity by over 50% leading to safer transactions and stronger community trust within the Kusnap platform.
03
USER
PAIN POINTS
When Kusnap first launched, it focused on making it fast and seamless for anyone to capture and list products without the friction of verification. This approach worked initially as listings grew quickly and sellers enjoyed the ease of getting started. But soon, trust became a major challenge, with tons of calls from buyers and sellers filing fraud reports.
To understand how to solve this challenge better, I spoke with users. Below are some insights.
04
UX
STRATEGY
Problem Statement
The lack of a verification system made it easy for anyone to sign up and start selling, which supported Kusnap’s growth at first. However, it also led to growing trust issues as fraud reports increased. The challenge was clear: improve trust and safety without losing the simplicity and speed that sellers valued.
Goal
To design a user verification system that strengthens trust across the marketplace while keeping the onboarding process simple and frictionless.
Approach
My design approach was guided by three principles. The process had to be simple, making verification quick and easy for sellers. It had to be visible, giving buyers clear trust signals like badges. And it had to be scalable, able to grow with Kusnap’s expanding user base. These principles ensured the system built trust while keeping the experience seamless.
05
HIGH
FIDELITY
These final designs bring the verification flow to life, showing a simple process for phone number verification via OTP and identity verification using a government-issued ID. The goal was to make each step intuitive and reassuring, ensuring users feel secure without adding unnecessary friction.
02
KEY
FEATURE
Kusnap User Verification
Trust is critical in online marketplaces, especially in regions where fraud and counterfeit activity can discourage digital commerce. To address this, I designed the Kusnap User Verification System.
A feature that helps authenticate buyers and sellers through identity checks and verification badges. This feature reduced fraudulent activity by over 50% leading to safer transactions and stronger community trust within the Kusnap platform.
03
USER
PAIN POINTS
Kusnap user verification
When Kusnap first launched, it focused on making it fast and seamless for anyone to capture and list products without the friction of verification. This approach worked initially as listings grew quickly and sellers enjoyed the ease of getting started. But soon, trust became a major challenge, with tons of calls from buyers and sellers filing fraud reports.
To understand how to solve this challenge better, I spoke with users. Below are some insights.
04
UX
STRATEGY
Kusnap user verification
Problem Statement
The lack of a verification system made it easy for anyone to sign up and start selling, which supported Kusnap’s growth at first. However, it also led to growing trust issues as fraud reports increased. The challenge was clear: improve trust and safety without losing the simplicity and speed that sellers valued.
Goal
To design a user verification system that strengthens trust across the marketplace while keeping the onboarding process simple and frictionless.
Approach
My design approach was guided by three principles. The process had to be simple, making verification quick and easy for sellers. It had to be visible, giving buyers clear trust signals like badges. And it had to be scalable, able to grow with Kusnap’s expanding user base. These principles ensured the system built trust while keeping the experience seamless.
05
HIGH
FIDELITY
These final designs bring the verification flow to life, showing a simple process for phone number verification via OTP and identity verification using a government-issued ID. The goal was to make each step intuitive and reassuring, ensuring users feel secure without adding unnecessary friction.
06
ADDITIONAL
UI MOCKUPS
Some additional responsive screens showcasing the shop verification process for business, designed to ensure brand credibility and build trust with buyers.
07
DESIGN
IMPACT
The introduction of user verification significantly improved trust and engagement on Kusnap:
72% reduction in fraud-related complaints within the first three months.
Verified sellers experienced a 40% increase in successful transactions compared to unverified sellers.
Buyer confidence improved, with 65% of verified transactions resulting in positive feedback.
The marketing team reported a 50% drop in support calls related to scams.
06
ADDITONAL
UI MOKCUPS
Some additional responsive screens showcasing the shop verification process for business, designed to ensure brand credibility and build trust with buyers.
07
DESIGN
IMPACT
The introduction of user verification significantly improved trust and engagement on Kusnap:
72% reduction in fraud-related complaints within the first three months.
Verified sellers experienced a 40% increase in successful transactions compared to unverified sellers.
Buyer confidence improved, with 65% of verified transactions resulting in positive feedback.
The marketing team reported a 50% drop in support calls related to scams.
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
GOT AN IDEA?
LET'S TALK!
01
PRODUCT
OVERVIEW
Kusnap Africa Limited
Kusnap is an eCommerce platform designed to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over 35,000 active users, focusing on features that improve trust and usability. A major part of this work was creating the User Verification System, which was divided into two parts: verification for buyers and sellers and verification for stores owned by businesses. This approach addressed growing concerns around fraud and credibility while maintaining Kusnap’s goal of fast, seamless onboarding.
02
KEY
FEATURE
Kusnap User Verification
Trust is critical in online marketplaces, especially in regions where fraud and counterfeit activity can discourage digital commerce. To address this, I designed the Kusnap User Verification System. A feature that helps authenticate buyers and sellers through identity checks and verification badges. This feature reduced fraudulent activity by over 50% leading to safer transactions and stronger community trust within the Kusnap platform.
03
USER
PAIN POINTS
When Kusnap first launched, the focus was on making it fast and seamless for anyone to capture and list products without the friction of veriification. This approach worked initially as listings grew quickly and sellers enjoyed the ease of getting started. But soon, trust became a major challenge, with tons of calls from buyers and sellers filling fraud reports. To understand how to better solve this challenge I spoke with users. Below are some insights.
04
UX
STRATEGY
Problem Statement
The lack of a verification system made it easy for anyone to sign up and start selling, which supported Kusnap’s growth at first. However, it also led to growing trust issues as fraud reports increased. The challenge was clear: improve trust and safety without losing the simplicity and speed that sellers valued.
Goal
To design a user verification system that strengthens trust across the marketplace while keeping the onboarding process simple and frictionless.
Approach
My design approach was guided by three principles. The process had to be simple, making verification quick and easy for sellers. It had to be visible, giving buyers clear trust signals like badges. And it had to be scalable, able to grow with Kusnap’s expanding user base. These principles ensured the system built trust while keeping the experience seamless.
05
HIGH
FIDELITY
These final designs bring the verification flow to life, showing a simple process for phone number verification via OTP and identity verification using a government-issued ID. The goal was to make each step intuitive and reassuring, ensuring users feel secure without adding unnecessary friction.
06
ADDITIONAL
UI MOCKUPS
Some additional responsive screens showcasing the shop verification process for business, designed to ensure brand credibility and build trust with buyers.
07
DESIGN
IMPACT
The introduction of user verification significantly improved trust and engagement on Kusnap:
72% reduction in fraud-related complaints within the first three months.
Verified sellers experienced a 40% increase in successful transactions compared to unverified sellers.
Buyer confidence improved, with 65% of verified transactions resulting in positive feedback.
The marketing team reported a 50% drop in support calls related to scams.
01
PRODUCT
OVERVIEW
Kusnap Africa Limited
Kusnap is an eCommerce platform designed to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over Kusnap is an eCommerce platform created to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over 35,000 active users, focusing on features that boost trust and usability. A key part of this work was developing the User Verification System, which was split into two parts: verification for buyers and sellers, and verification for stores owned by businesses. This approach addressed increasing concerns about fraud and credibility while keeping Kusnap’s goal of fast, seamless onboarding.