CASAVERD
BRAND PROJECT.
CASAVERD
BRAND
PROJECT.
CASAVERD
BRAND PROJECT.
01
INTRO
Casa Verde Resort, Residence, and Commercial is a premium eco-conscious estate development in the capital city of Oyo state, Ibadan Nigeria. Poised to become one of the most strategic lifestyle and investment destinations in South-West Nigeria due to its close proximity to Lagos.
It draws from two Spanish and Italian words:
“Casa” – meaning “home” or “house”, evokes a sense of shelter, comfort, and belonging.
“Verde” – meaning “green”, symbolizes nature, sustainability, renewal, and eco-conscious living.
Together, Casa Verde represents our vision to build more than structures but create an environments designed for better living. It’s a name that captures the harmony between modern comfort and timeless sustainability, where every space nurtures purpose, peace, and presence.
02
brand
logo
At its core, the logo is an abstract and geometric combination of two key elements:
• A leaf – representing nature, sustainability, and eco-conscious living
• A hut/house structure – symbolizing shelter, tradition, and culturally-rooted architecture
The house-like silhouette is inspired by traditional African huts, known for being naturally cool, breathable, and built from eco-sourced materials such as raffia, earth, and timber. This not only nods to sustainable construction but celebrates a heritage of resourceful, earth-conscious living.
03
color, typeface
Primary brand colors and typeface
Deep Green represents green sustainable materials like plants, trees, and eco-friendly technologies used in Casa Verde developments.
Warm Golden Brown reflects non-green sustainable materials, such as raffia, bamboo, adobe, and clay, natural elements often used in traditional African building techniques. CasaVerde’s typographic system is built on a balance of modern clarity and timeless elegance.
Two primary typefaces: Laira, a distinctive sans serif used exclusively as the logo font, and Geist, a clean and versatile sans serif also within the logo design. Supporting these is the secondary serif font, Canela, which pairs seamlessly with Geist to create refined layouts across broader brand applications.
This combination ensures consistency and flexibility, Geist provides clarity and adaptability for everyday use, and Canela adds a sophisticated, editorial quality to storytelling and design expressions.
04
BRAND, PERSONALITY
CasaVerde embodies a personality that is both aspirational and approachable, shaped by the diverse lives of the people who call it home, work, or retreat. Our brand speaks to:
Career Professionals – seeking spaces that balance productivity, prestige, and peace of mind.
Families – drawn to safe, nurturing environments where comfort, connection, and community thrive.
Young Tech Innovators – forward-thinking individuals inspired by modern design, sustainability, and the luxury of better living.
At its core, CasaVerde is refined yet relaxed, innovative yet grounded, and luxurious yet conscious of the environment. We project a tone that feels confident, warm, and progressive—resonating with people who not only desire a place to live or work, but a lifestyle that reflects who they are and what they aspire to become.
05
BRAND
mockups
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
GOT AN IDEA?
LET'S TALK!
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
04
BRAND
PERSONALITY
Cend Logistics
CasaVerde embodies a personality that is both aspirational and approachable, shaped by the diverse lives of the people who call it home, work, or retreat. Our brand speaks to:
Career Professionals – seeking spaces that balance productivity, prestige, and peace of mind.
Families – drawn to safe, nurturing environments where comfort, connection, and community thrive.
Young Tech Innovators – forward-thinking individuals inspired by modern design, sustainability, and the luxury of better living.
At its core, CasaVerde is refined yet relaxed, innovative yet grounded, and luxurious yet conscious of the environment. We project a tone that feels confident, warm, and progressive—resonating with people who not only desire a place to live or work, but a lifestyle that reflects who they are and what they aspire to become.
04
BRAND,
PERSONALITY
Kusnap Africa Limited
CasaVerde embodies a personality that is both aspirational and approachable, shaped by the diverse lives of the people who call it home, work, or retreat. Our brand speaks to:
Career Professionals – seeking spaces that balance productivity, prestige, and peace of mind.
Families – drawn to safe, nurturing environments where comfort, connection, and community thrive.
Young Tech Innovators – forward-thinking individuals inspired by modern design, sustainability, and the luxury of better living.
At its core, CasaVerde is refined yet relaxed, innovative yet grounded, and luxurious yet conscious of the environment. We project a tone that feels confident, warm, and progressive—resonating with people who not only desire a place to live or work, but a lifestyle that reflects who they are and what they aspire to become.
01
INTRO
Cend Logistics
Casa Verde Resort, Residence, and Commercial is a premium eco-conscious estate development in the capital city of Oyo state, Ibadan Nigeria. Poised to become one of the most strategic lifestyle and investment destinations in South-West Nigeria due to its close proximity to Lagos.
It draws from two Spanish and Italian words:
“Casa” – meaning “home” or “house”, evokes a sense of shelter, comfort, and belonging.
“Verde” – meaning “green”, symbolizes nature, sustainability, renewal, and eco-conscious living.
Together, Casa Verde represents our vision to build more than structures but create an environments designed for better living. It’s a name that captures the harmony between modern comfort and timeless sustainability, where every space nurtures purpose, peace, and presence.
02
BRAND
LOGO
Cend Logistics
Cend is a convenient and efficient on-demand delivery platform connecting senders and riders for seamless package delivery.
Cend is designed to solve intra-city logistics challenge in Africa.
03
COLOR,
TYPEFACE
Primary brand colors and typeface
Deep Green represents green sustainable materials like plants, trees, and eco-friendly technologies used in Casa Verde developments.
Warm Golden Brown reflects non-green sustainable materials, such as raffia, bamboo, adobe, and clay, natural elements often used in traditional African building techniques. CasaVerde’s typographic system is built on a balance of modern clarity and timeless elegance.
Two primary typefaces: Laira, a distinctive sans serif used exclusively as the logo font, and Geist, a clean and versatile sans serif also within the logo design. Supporting these is the secondary serif font, Canela, which pairs seamlessly with Geist to create refined layouts across broader brand applications.
This combination ensures consistency and flexibility, Geist provides clarity and adaptability for everyday use, and Canela adds a sophisticated, editorial quality to storytelling and design expressions.
05
BRAND
MOCKUPS
Cend Logistics
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
01
INTRO
Kusnap Africa Limited
Casa Verde Resort, Residence, and Commercial is a premium eco-conscious estate development in the capital city of Oyo state, Ibadan Nigeria. Poised to become one of the most strategic lifestyle and investment destinations in South-West Nigeria due to its close proximity to Lagos.
It draws from two Spanish and Italian words:
“Casa” – meaning “home” or “house”, evokes a sense of shelter, comfort, and belonging.
“Verde” – meaning “green”, symbolizes nature, sustainability, renewal, and eco-conscious living.
Together, Casa Verde represents our vision to build more than structures but create an environments designed for better living. It’s a name that captures the harmony between modern comfort and timeless sustainability, where every space nurtures purpose, peace, and presence.
02
BRAND
LOGO
Kusnap Africa Limited
Kusnap is an eCommerce platform designed to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over Kusnap is an eCommerce platform created to make buying and selling across Africa simple, secure, and accessible. I designed the user experience for over 35,000 active users, focusing on features that boost trust and usability. A key part of this work was developing the User Verification System, which was split into two parts: verification for buyers and sellers, and verification for stores owned by businesses. This approach addressed increasing concerns about fraud and credibility while keeping Kusnap’s goal of fast, seamless onboarding.
03
COLOR,
TYPEFACE
Primary brand colors and typeface
Deep Green represents green sustainable materials like plants, trees, and eco-friendly technologies used in Casa Verde developments.
Warm Golden Brown reflects non-green sustainable materials, such as raffia, bamboo, adobe, and clay, natural elements often used in traditional African building techniques. CasaVerde’s typographic system is built on a balance of modern clarity and timeless elegance.
Two primary typefaces: Laira, a distinctive sans serif used exclusively as the logo font, and Geist, a clean and versatile sans serif also within the logo design. Supporting these is the secondary serif font, Canela, which pairs seamlessly with Geist to create refined layouts across broader brand applications.
This combination ensures consistency and flexibility, Geist provides clarity and adaptability for everyday use, and Canela adds a sophisticated, editorial quality to storytelling and design expressions.
05
BRAND,
MOCKUPS
Kusnap Africa Limited
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
