oghosa
holdings.
oghosa
holdings.
01
INTRO
Oghosa Holdings is a forward-looking investment and management company built on values of trust, stability, and growth. For this project, I worked on the brand identity design and brand strategy, curating a timeless icon and setting a clear tone for the brand. My approach combined strategic direction with design execution, ensuring the identity not only reflects the company’s vision but also positions it for long-term relevance.
02
brand
logo
This concept is highly symbolic, featuring a pictorial representation of units of companies contained within a bag. The bag serves as a metaphor for Oghosa as a holding brand, symbolizing the management and protection of diverse business entities. The design conveys the essence of Oghosa Holdings' role in safeguarding multiple assets under one unified structure, emphasizing strength, organization, and prosperity.
03
color, typeface
The Oghosa Holdings brand identity is built on a carefully curated palette that balances strength, sophistication, and warmth.
Very Dark Gray & Dark Gray provide a foundation of stability and professionalism, grounding the brand in trust and authority.
Beige introduces calmness and neutrality, creating balance within the visual system.
Golden Sand represents prosperity, ambition, and forward growth—values central to Oghosa Holdings’ vision.
Coffee Brown reinforces reliability and timelessness, adding depth and richness to the overall brand tone.
For typography, a serif font was selected to embody elegance, heritage, and credibility. Serif typefaces carry a sense of timelessness, making them ideal for a holding company that seeks to convey both tradition and long-term vision. The pairing of classic typography with a refined color system creates a brand presence that is both enduring and contemporary.
04
BRAND, PERSONALITY
Oghosa Holdings embodies a personality that is both contemporary and vibrant, breaking away from the traditional, rigid image often associated with holding companies. The brand embraces pop culture-inspired imagery and design elements to connect with a younger generation and ensure continued relevance in an evolving marketplace.
This approach allows Oghosa Holdings to balance credibility with creativity positioning itself as a forward-looking brand that is grounded in trust, yet unafraid to reflect the energy, diversity, and aspirations of modern culture.
05
BRAND
mockups
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
GOT AN IDEA?
LET'S TALK!
GOT AN IDEA?
LET'S TALK!
Designed and built by Kingsley
04
BRAND,
PERSONALITY
Cend Logistics
Oghosa Holdings embodies a personality that is both contemporary and vibrant, breaking away from the traditional, rigid image often associated with holding companies. The brand embraces pop culture-inspired imagery and design elements to connect with a younger generation and ensure continued relevance in an evolving marketplace.
This approach allows Oghosa Holdings to balance credibility with creativity positioning itself as a forward-looking brand that is grounded in trust, yet unafraid to reflect the energy, diversity, and aspirations of modern culture.
04
BRAND,
PERSONALITY
Kusnap Africa Limited
Oghosa Holdings embodies a personality that is both contemporary and vibrant, breaking away from the traditional, rigid image often associated with holding companies. The brand embraces pop culture-inspired imagery and design elements to connect with a younger generation and ensure continued relevance in an evolving marketplace.
This approach allows Oghosa Holdings to balance credibility with creativity positioning itself as a forward-looking brand that is grounded in trust, yet unafraid to reflect the energy, diversity, and aspirations of modern culture.
01
INTRO
Oghosa Holdings.
Oghosa Holdings is a forward-looking investment and management company built on values of trust, stability, and growth. For this project, I worked on the brand identity design and brand strategy, curating a timeless icon and setting a clear tone for the brand. My approach combined strategic direction with design execution, ensuring the identity not only reflects the company’s vision but also positions it for long-term relevance.
02
BRAND
LOGO
Cend Logistics
This concept is highly symbolic, featuring a pictorial representation of units of companies contained within a bag. The bag serves as a metaphor for Oghosa as a holding brand, symbolizing the management and protection of diverse business entities. The design conveys the essence of Oghosa Holdings' role in safeguarding multiple assets under one unified structure, emphasizing strength, organization, and prosperity.
03
COLOR,
TYPEFACE
Cend Logistics
The Oghosa Holdings brand identity is built on a carefully curated palette that balances strength, sophistication, and warmth.
Very Dark Gray & Dark Gray provide a foundation of stability and professionalism, grounding the brand in trust and authority.
Beige introduces calmness and neutrality, creating balance within the visual system.
Golden Sand represents prosperity, ambition, and forward growth—values central to Oghosa Holdings’ vision.
Coffee Brown reinforces reliability and timelessness, adding depth and richness to the overall brand tone.
For typography, a serif font was selected to embody elegance, heritage, and credibility. Serif typefaces carry a sense of timelessness, making them ideal for a holding company that seeks to convey both tradition and long-term vision. The pairing of classic typography with a refined color system creates a brand presence that is both enduring and contemporary.
05
BRAND
MOCKUPS
Cend Logistics
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
01
INTRO
Oghosa Holdings
Oghosa Holdings is a forward-looking investment and management company built on values of trust, stability, and growth. For this project, I worked on the brand identity design and brand strategy, curating a timeless icon and setting a clear tone for the brand. My approach combined strategic direction with design execution, ensuring the identity not only reflects the company’s vision but also positions it for long-term relevance.
02
BRAND
LOGO
Kusnap Africa Limited
This concept is highly symbolic, featuring a pictorial representation of units of companies contained within a bag. The bag serves as a metaphor for Oghosa as a holding brand, symbolizing the management and protection of diverse business entities. The design conveys the essence of Oghosa Holdings' role in safeguarding multiple assets under one unified structure, emphasizing strength, organization, and prosperity.
03
COLOR,
TYPEFACE
Kusnap Africa Limited
The Oghosa Holdings brand identity is built on a carefully curated palette that balances strength, sophistication, and warmth.
Very Dark Gray & Dark Gray provide a foundation of stability and professionalism, grounding the brand in trust and authority.
Beige introduces calmness and neutrality, creating balance within the visual system.
Golden Sand represents prosperity, ambition, and forward growth—values central to Oghosa Holdings’ vision.
Coffee Brown reinforces reliability and timelessness, adding depth and richness to the overall brand tone.
For typography, a serif font was selected to embody elegance, heritage, and credibility. Serif typefaces carry a sense of timelessness, making them ideal for a holding company that seeks to convey both tradition and long-term vision. The pairing of classic typography with a refined color system creates a brand presence that is both enduring and contemporary.
05
BRAND,
MOCKUPS
Kusnap Africa Limited
Additional brand mockups to demonstrate how the brand extends seamlessly into both professional and lifestyle contexts. Each application reinforces consistency and adaptability of the identity across different mediums.
